POEA to beef up labor marketing force

POEA to beef up labor marketing force
By Jerome Aning
Last updated 11:45pm (Mla time) 08/09/2007
MANILA, Philippines — The Philippine Overseas Employment Administration will add to its ranks new people who will monitor labor market developments in 190 countries and territories that are destinations of Filipino workers.

“The destinations of Filipino workers have grown tremendously but the number of our marketing staff has essentially remained in its level in the 80’s,” POEA Administrator Rosalinda Dimapilis-Baldoz said on Thursday at the conclusion of a seminar-workshop for the agency’s newly appointed 40 market specialists and 10 core marketing staff.

As part of its innovations in labor migration management, Baldoz said POEA would have to expand its market development force.

“The Philippines is facing various challenges as well as opportunities in the market, including various grounds for bilateral and multilateral negotiations,” she added, citing the agency’s plan for more government-to-government deals in the deployment of overseas Filipino workers.

The workshop, sponsored by the International Organization for Migration, produced various country papers, a proposed research agenda, inputs to the draft Philippines –European Partnership Cooperation Agreement, and market analyses.

IOM national program officer and overall seminar facilitator Ricardo Casco said POEA should bring the agencies, various technocrats who came from various fields — such as regulation, adjudication, processing operations and welfare services — into understanding the marketing value of their mainstream functions.

IOM wanted to help the Philippines, among other Asian countries, upgrade its structural capacity to promote the free flow of duly verified information about legal options for migrations.

The fulfillment of such goals can be facilitated by an organized market research program, according to IOM Manila representative Bruce Reed, who delivered the closing remarks during the seminar.

“Receiving countries themselves will certainly benefit from the efforts of sending countries in organizing their approach to market research and development,” Reed said.


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